30-40% of start-ups result in complete loss of capital; and 95% fail to reach the investment goal. As seen in the analytics (Top 20 Reasons Startups Fail) below, businesses fail for different reasons. Even though majority of these reasons can be avoided or managed, most entrepreneurs still fail in these areas because they don’t know what to do, or don’t know how to do what they know. To minimize these failure rates, we conduct rigorous researches and test assumptions across multiple industries and business types to find out what really works. The outcome of our findings is what informs the strategies, frameworks, approach and solutions we proffer to entrepreneurs and organizations like yours.